The winner for the most heavily promoted book at Book Expo America has to be Abadazad, Disney's new graphic novel/text novel hybrid. To start with, they purchased the main staircase in the convention center as a large advertisement; the image was placed on the risers of the stairs, so that from the bottom of the stairs the entire staircase was one big ad. You can see what it looked like in the attached photo. It was a cool effect, but I'll bet it wasn't cheap! In addition, every badge lanyard given to convention attendees was emblazoned with the Abadazad name.
We picked up a copy of the book, so as soon as I have a chance to read it, I'll let you know if it lives up to the hype!
Photo courtesy of Jacqueline Church Simonds, Beagle Bay Books
www.beaglebay.com
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