Tuesday, April 17, 2012

Book People Unite: Take the Pledge and help RIF put books into the hands of kids in underserved communities

"...there’s only one book for every 300 kids living in underserved communities in the U.S." RIF has been putting books into the hands of kids for decades. Now, they've teamed up with some top recording artists and actors to create this music video to raise awareness and encourage people to join the cause. After you watch the video, please go to http://www.bookpeopleunite.org/ to learn more about the video and sign the pledge. It doesn't cost you anything.

RIF recently lost its federal funding, which represented 80% of its operating budget. But rather than give up, this loss seems to have infused RIF with new energy, new creativity, and new determination to accomplish their mission. But RIF needs our help. Visit http://www.rif.org/ for information on donating or volunteering in your community.

Books inspire, educate, inform, entertain, but most importantly they open minds to new ideas, new horizons. Imagine how much it benefits us as a society to put books in the hands of kids who don't have them. In the words of Grammy award-winning Hip-Hop band The Roots, who produced the video, ""Narrative is perhaps the most essential aspect of human culture." I would agree with that, and add that narrative is not "just" story; it helps us to make sense of the world around us. 



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